Responsible, empowering
media for families.
Our Mission
Children learn through scaffolding. Kids don’t just get a car because they’ve turned of age. They have to learn.
Betweened provides that scaffolding for social entertainment, so children around the globe are empowered to develop mindful, responsible consumption habits.
Connection that’s both
safe and creative
Fully customizable parental controls and oversight
Curated and moderated by experts in child development
Parents
With an understanding of today's challenges, Betweened is focused on nurturing positive online habits among kids. Safety features and parental controls are designed to provide peace of mind so families can enjoy the benefits of social media while minimizing risk, fostering connection, and building digital skills for the future.
Kids
No one needs to lie about their age to get the entertainment and interaction they crave with Betweened in their hands. From dog songs to craft inspiration to plain old silliness, kids will find all the short-form video they want… and when inspiration strikes, they can make their own to share.
Creators
We are actively sourcing family-friendly, short-form video content. By posting content on Betweened, creators are not only amplifying their reach but are also becoming integral parts of a responsible digital ecosystem focused on empowering the younger generation. Learn more or sign up now!
The Catalyst
Dr. Carla Engelbrecht is no stranger to the challenges of navigating digital media with kids, professionally and personally. She’s spent her career developing educational and entertainment products for Netflix, Sesame Workshop, PBS Kids, and a number of other well-known brands.
She’s also mom to a 12-year-old daughter who desperately wants her own social media accounts.
